|The Samsung Wave runs on the bada.|
So what is unique about the bada? Well, the first thing has to be the user-interface, based on Samsung’s signature TouchWiz UI. The new platform provides an easy, simple, and intuitive UI without compromising on efficiency. To enhance creativity and user interactivity, Samsung bada provides flash control, web control, motion sensing, fine-tuned vibration control, and face detection. It also supports sensor-based, context-aware applications. By using accelerometers, tilt, weather, proximity, and activity sensors, application developers can easily implement context-aware interactive applications.
Then, the bada supports various service-centric features such as social networking, device synchronisation, content management, location-based services, and commerce services – all supported by back-end servers. “These ground-breaking developer-friendly features support developers to implement various services with minimal effort,” adds Batra.
The OS also enables developers to take full advantage of mobile device capabilities to create applications. “The applications can use device functions to make phone calls, send messages, or access the contact list. Also, various service applications can share information such as personal profiles, social relations, schedules, or contents with a simple user confirmation to provide services with greater personal relevance,” says Batra.
The Samsung Wave, launched in June, is the first phone to feature the bada. “We have received an overwhelming response for Wave and intend to widen our bada range in India. A couple of new smartphones based on the platform will be launched over the next few months.”